Elements and Performance Criteria
- Develop an implementation strategy
- Negotiate media contracts
- Confirm the media plan and budget for implementation with the client
- Negotiate advertisement positions and price with each media vehicle in accordance with the client's requirements
- Negotiate and agree on contingency factors and solutions with the media representative
- Establish media contracts that meet legal and ethical requirements, and the requirements of the advertising campaign brief and schedule
- Monitor the advertising campaign
- Evaluate media performance against the conditions of the contract, and identify and analyse any variations
- Apply the provisions of media guarantees and make adjustments to media schedules if necessary
- Execute the advertising campaign so that it complies with the advertising schedule and budget and meets legal and ethical requirements